we're doomed (part 2)

Well, after discovering that eating red meat is approximately environmentally equivalent to running over a rainforest filled with kittens in a Hummer, it saddens me to report the next avenue of our rampant destruction on Mother Earth:


Yes, indeed dear friends, it is our morning cup of coffee that silently lurks our endangered animals and turns up the thermostat in Antarctica. A 2007 study by Chapagain and Hoekstra states that an average (125 mL) cup of joe took an astounding 140 litres to produce! Annually, the world uses 110 billion cubic metres of water for the production of coffee (about 2% of the world's total water use on crops).

We here at Infiniflux are deeply saddened to hear of this, as we are very big fans of coffee and his little friend, 1,3,7-trimethyl-1H-purine-2,6(3H,7H)-dione.

Puts the few litres you save from have a shorter shower in perspective!

You can find out more information here.

(above: a delicious latté from Museo in Saskatoon)